When I took on this project I had really thought it was going to be a little more straight forward than it actually was- especially after having worked with the Ajuna Jewelry Collection in a similar way. BUT! Little did I realize was that the beautiful hammered precious metal style that makes the Jaxstone Company so recognizable created quite a lot of light reflection with my natural and studio lighting equipment.
This was such an excellent learning experience in lighting, angles, texture and patience! Plus, I picked up a few little tricks along the way, too. Number One Tip: If you have to photograph something reflective- put it in the freezer! It allows for you to still capture the texture without having to battle the reflection in Photoshop ;) Next Tip: Have looootts of diffusers on hand. You’ll need them!
We wanted to show off Rachel’s gorgeous jewelry line with a lifestyle feel. She wanted something approachable, engaging and something that connected lots of different kinds of people to her work. I spent several days sourcing props from all my favorite craft and antique stores to get this kind of feel with simple things many people have connections to- From plants and dominoes to sewing and apples!
These handmade items are so easy to wear in all sorts of settings and go with everything! I even picked up a pair for myself ;)